Architecting your APAC expansion while your core team stays lean.
Southeast Asia is a high-friction, high-trust environment. I operate as a Technical + Commercial Operator to turn regulatory realities and integration constraints into an executable 0-to-1 expansion roadmap.
The 0-to-1 Expansion Lead
I don’t sell generic "consulting." I embed as a value multiplier to map ecosystems, secure strategic partners, and negotiate mission-critical frameworks. I convert complex deals into execution: enablement, governance, and KPIs so you scale in-market while HQ remains focused on product development.
Executive Track Record
Commercial results backed by technical authority.
"APAC expansion isn't a sales challenge; it's a regulatory and technical architecture challenge."
The APAC “Black Box”
Most firms treat expansion as a sales volume problem. In Southeast Asia, expansion is a regulatory and technical alignment problem.
Why it breaks
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1
Regulatory Friction
Compliance and local frameworks create 12-month dead ends before the first deal closes.
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2
Technical Misalignment
Western PMF rarely maps cleanly to regional infrastructure and government platform realities.
The Solution
You need a senior operator to de-risk the first 12 months by aligning the regulatory sequence, the partner ecosystem, and the technical reality of delivery.
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✓
Execution, not advice
Turn deals into deliverables: playbooks, governance, and escalation paths.
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✓
Founder-Level Translation
Convert integration constraints into requirements your engineering team can act on.
Methodology
I operate as a Fractional Head of Expansion, building the commercial and technical foundations while HQ stays lean.
1. Entry Architecture
Ecosystem mapping, regulatory sequencing, and prioritization of high-leverage territories.
2. Strategic Negotiation
Structuring national-tier partnerships and closing frameworks that are actually executable.
3. Systemic Governance
Establishing partner playbooks and KPI cadence to ensure long-term regional performance.
Proven Outcomes
Selected deployments across 12+ countries, sovereign-scale infrastructure, and regulated markets.
$15M Sovereign Framework (Egypt)
Negotiated and signed a national framework for regulated healthtech expansion.
Entered 12+ countries
Indonesia, Malaysia, China, Sri Lanka, Oman, UAE, Saudi Arabia, Barhain, Tunisia, Egypt, North Sudan, Ghana.
$50M Expansion Framework
Secured strategic approval for nation-scale rollout during complex regime transitions.
$35M Nationwide Rollout
Directed hybrid teams for national infrastructure deployments across Southeast Asia.
De-risk your expansion.
I am currently open to one deep-engagement mandate as a Fractional Head of Expansion. Let’s identify the bottlenecks before they cost you 12 months.